Monday, May 24, 2010

The Death Agony of The A-Team - with a twist of viral marketing

The names; Murdock, B.A. Baracus, Hannibal and Faceman might ring a bell, if you had plenty of time watching day-time-tv in the 1990's.

The A-Team constituted a bunch of ex-United States Army Special Forces, who drove around in a black Dodge minivan diminishing menaces to the US society by using over-sized guns and under-sized brain powers - sounds stupid?.... Well... In order to promote the upcoming belated blockbuster about the A-Team, 20th Century Fox came up with an intelligent use of viral marketing.

In order to promote the movie, 20th Century Fox presented a new merger of Youtube- and Google Maps. This facilitates a system, which makes you drive the A-Team's minivan around real life-cities such as New York, L.A and Tokyo. And through this, unlock new and exciting clips from the movie.

The cross-platform game is definately not the last, as this somewhat obliterates reality and commercialism - however - this would probably find better use in movies targeted teenagers, as they probably are more likely spending time playing these games.


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