Thursday, November 26, 2009

Closing down logo-land - a reflection on an interesting lecture

On wednesday the 25. of november I attended a very interesting seminar held by Morten Østergaard and Tomas Olesen, who recently published the book "Luk logoland - en bog om intelligent sponsering" - in English - "Close Down Logo-Land - a book on intelligent sponsorships".

In short, they argue that one should break with the myths that

a sponsorship is a medium
Everybody loves a sponsor
Succes is measured by exposure of logo

Instead, the sponsor should move towards dialog and involvement of target audience, and instead of talking about them selves, talk about the love towards the taget-audience's feelings concerning fx. the sponsored football team.

Morten and Tomas did furthermore argue that sponsorships is about emotions and this approach should in the future be even more used, as a sponsorship show and facilitate passion, goodwill and loyalty through the image-link from sponsor to sponsorship-taker - as long as it is done in a intelligent way.

And by considering intelligent sponsorships, you would end up somewhat in between the first movie and the following intelligent sponsorship-campaigns:






All the best - Bjarke Petersen

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Wednesday, November 25, 2009

Printed adds in the fitness-industry

I stumbled upon the following adds, when surfing the web a couple of days ago. As working with marketing & corporate communication for Denmark's 3. largest operator in the health- and fitness industry Dansk Fitness, this has a special interest for me. Even though the communication is carried out through a quite traditional medium (printed adds), they all hold a great portion of humor and untraditional out-of the-box thinking.


All the best - Bjarke P.





Source: http://reflectionof.me

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Monday, November 23, 2009

Whats the fuss about? Does social media actually generate turnover?

Perhaps you saw Socialnomics video on social media, which as we speak has been seen by over 1 million youtube-users. This video concluded that social media is not a fad, but did not touch upon whether Web 2.0 actually generates any turnover for corporations or not ?

After seeing this video, you would not be in doubt any longer !

Leave a comment, or just enjoy this enlightening video :-D

- Bjarke P






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Sunday, November 22, 2009

Messed up gravity !?

The GAP-Store in Vancouver recently experienced a somewhat drastic change in gravity. The transformation was carried out overnight - watch for your self in the below video.

Creativity put a side, does this guerilla-marketing campaign make any sense? WELL - not really... The idea is absurd enough to make a whole lot of fuzz and awareness, but is NOT carried out in way that fosters buying incentives for customers...

NO MATTER WHAT - FUNNY VIDEO !

- Bjarke P
    Source:blog.guerrillacomm.com/



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Guerilla marketing @ Seoul subway

This guerilla-marketing stunt was performed by Nikon in a subway in Seoul, Korea. The red carpet is, of course, leading into a Nikon-store, where the paparazzi's cameras can bought.

I only have one communicational hesitation about this - who would ever want to identify with a pap' ?

- Bjarke P

Source: www.thecoolhunter.com

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A small masterpiece by the über-addict

Pete Doherty released the album Grace/Wastelands in march 2009, which right now is playing in "la casa". I would consider the album as being acoustic folk, with a twist of rock n' roll.

Doherty's voice reminds me of "the day after" with a twist of moral/physical hangovers - even though the über-addict hits all notes - INCREDIBLE !

I would warmly recommend the album Grace/Wastelands

The album can and should be downloaded on Peter Doherty - Grace/Wastelands

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A little something for the viral addicts

As a response for the Mentos/Coke viral-campaign, Carlsberg has made this great video --> 
love the fact that great adds doesn't have to be expensive to make :-D


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Dear diary - here goes nothing

As my fist blog-entry I would like to present Saatchi & Saatchi's print-campaign for Quiksilver Denim.
This campaign was the overall winner of the Auora-advertising-price in Denmark, which for me, was quite surprising.


The comments from Saatchi & Saatchi can be seen here sorry - only in  Danish :-)





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