Monday, May 24, 2010

The Death Agony of The A-Team - with a twist of viral marketing

The names; Murdock, B.A. Baracus, Hannibal and Faceman might ring a bell, if you had plenty of time watching day-time-tv in the 1990's.

The A-Team constituted a bunch of ex-United States Army Special Forces, who drove around in a black Dodge minivan diminishing menaces to the US society by using over-sized guns and under-sized brain powers - sounds stupid?.... Well... In order to promote the upcoming belated blockbuster about the A-Team, 20th Century Fox came up with an intelligent use of viral marketing.

In order to promote the movie, 20th Century Fox presented a new merger of Youtube- and Google Maps. This facilitates a system, which makes you drive the A-Team's minivan around real life-cities such as New York, L.A and Tokyo. And through this, unlock new and exciting clips from the movie.

The cross-platform game is definately not the last, as this somewhat obliterates reality and commercialism - however - this would probably find better use in movies targeted teenagers, as they probably are more likely spending time playing these games.


Tuesday, January 26, 2010

The Mac-geeks' online buzz about Apple is unintentional freebee-marketing for Apple.... OR IS IT ?

















One might have wondered how that much buzz around Apple's product launches is occurring. You could imagine that the Mac-tribe were just so addicted and into the brand that the guesses made concerning new products almost always are right, but there might be more to it.

The amount of online buzz around Apple should not be underestimated as their stock-price is skyrocketing around these times of both rumors and product launches.


This seems also to be the fact around now, as Apple is about to launch a Tablet device. In connection with this the big Daddy-O, Steve Jobs has reportedly been heard saying that Apple is about to release a "major new product that that we're really excited about."

The Mac Observer ( !! red. ), recently posted an article on how Apple reportedly does controlled leaks, without any traces, which questions the interest and rumors about Apple.

All the best -
/Bjarke