This guerilla-marketing stunt was performed by Nikon in a subway in Seoul, Korea. The red carpet is, of course, leading into a Nikon-store, where the paparazzi's cameras can bought.
I only have one communicational hesitation about this - who would ever want to identify with a pap' ?
- Bjarke P
Source: www.thecoolhunter.com
I agree that most people don't want to be associated with the paparazzi but people who aren't used to it would probably love this "attention."
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